Mike Slaats

5 must-have startup tools in 2019

5 startup tools

What’s up, everybody! Today I wanted to talk about 5 startup tools that have helped me in growing my startups and which are, in my opinion, essential for every startup out there. The best thing? Most of them are free! Interested? Watch this video!

So, as you’re building your startup, you want things to go the most efficient and effective way, right? Using the right set of tools and apps can really help you and your team work smarter. So, let’s dive into my favorite tools!


Almost every business nowadays needs to be present on social media. In order to make the most out of your social media content, you can use a tool like Buffer. It allows you to plan and manage your complete social media strategy on all of your channels like Facebook, Twitter, LinkedIn and Instagram. You can easily schedule all of your content all at once.

This will save you time, which is, being a startup, very valuable. It’s also extremely helpful when it comes to posts regarding days with specific themes like Halloween or Christmas.

You can already make and schedule the post you want on the exact date you want it to be published. It comes with a handy dashboard, mobile app and even a web browser plugin.

And… there’s a free small plan for startups available!

Buffer (https://buffer.com/)


Every startup needs a task manager where you can store all of your ideas, tasks and goals. I started using Asana a couple of years ago and I really love it. I’ve categorized all of my projects in different boards. Each board contains the tasks I need to work on. It’s super easy to use and you can add all of your team members to the specific boards you want to work on together.

Asana is free up to 15 members and it does most of the things you need when starting your business. A good alternative is Trello, which also has a free plan for startups.

Asana (https://asana.com/)


Most of the time startups work remotely with teams in different locations. I work with a small remote team myself. Email is most of the time not that efficient when getting things done. Calling each other is even a less efficient way of communication. When you call someone there is a 90% chance that person is busy working and focussing on other things and will most likely not be able to help you right away.

I can recommend using an internal chat tool like Slack. It’s perfect for messaging each other and to share documents and work together on the same page.

And..It’s free for small teams! Other great alternatives are Whatsapp, Facebook Messenger, Facebook Workplace or Microsoft teams. Just try them out in a free trial and see which tool suits your team best.

Slack (https://slack.com)


If you’re just starting out, you’re most likely not going to have a sales and customer service team right from the start. Most of the time it’s you who wears all these different hats. To make sure that you can focus on working on your startup, instead of working for your startup, you need to make sure you can communicate in the most efficient way with your users. One of the ways to deliver great support in a way that it doesn’t affect your own work too much, is to use a chat tool on your website.

With a chat tool like Drift, you’re able to connect with potential and existing customers where and whenever you want. Certainly when you launch a tool that has an audience globally, a chat tool is the best thing to use given the fact that you work with users in different timezones.

A chat tool like Drift feels like a support ticket system and when the user leaves the chat, you always have a backlog of the chat itself and you can easily send a reply via chat or email whenever you are able to. Also, most chat tools like Drift, has mobile apps so you can answer questions from new potential clients when you are doing your groceries for example.

Drift (https://www.drift.com/)


Most of the entrepreneurs out there are making the same 2 mistakes:

1) They are focusing too much on trivial things like their logo and;
2) They are focusing too little on trivial things like their logo.

Wait. What? Let me repeat myself: they are focusing either too MUCH or too LITTLE on their logo. So, what I mean by this, is that it’s really not that important to have the perfect logo and branding when you just start out. You really should focus on your product and customer needs. But on the other hand, not having a logo and brand is killing for the long term. So, the last must-have startup tool is called: Tailor Brands.

It’s really easy. You just enter your name and your industry and boom! Tailor Brands automatically hooks you up with some fine logo designs. Pick the one you like and there you go: you just crafted the logo for your startup! And the best thing… with Tailor Brands you can also easily create your business cards or other branding promotional. And it’s also really affordable!

Tailor brands is free to use. But if you need any paid plans, you can find a 20% discount on all plans using the coupon “mike20” at the checkout.

Tailor Brands (https://www.tailorbrands.com/ – Use “mike20” for a 20% discount!)

Well, there you have it: 5 must-have tools for your startup. See you next time, bye!